exhibition stand builders in london

You didn’t know but the global exhibition market will reach 850 billion dollars in 2027. Big businesses are using these as an opportunity to boost their sales. What’s stopping you?? A common thing in each exhibition is the stand behind the exhibition. And in an exhibition which is crowded full of competitors, the stand isn’t just for display but your brand’s impression and presence. It is often difficult to choose between Custom and Modular exhibition stands.  In this blog, we break down the key differences, technical aspects and pros and cons of both stand designs.  What are Exhibition Stands  Exhibition stands are your first point of visionary contact to your customers in the exhibitions. You use different designs, styles and types of stand to make your exhibit spot unique and interesting.  Your stand design defines your brand’s purpose with the exhibitions. They showcase your brands, generate leads, and also showcase your new and intended products. You might not know but 81% of exhibition visitors and company representatives have buying authority so exhibition is your best chance for a B2B conversion.  There are two types of Exhibition stands which we will discuss about further in this Blog.  Custom Exhibition Stands for personalised Impact What are custom Exhibition stands These are the stands which are built with customisations as per the brand, space and everything. They are bespoke and built from scratch. Wood, glass, metal and acrylic are the options they are available in commonly but different materials can also be used. Customisable with campaign goals.  Major advantages of Custom Exhibition stands in London Technical considerations Custom stands have many positives but there are also technical consideration which you should keep in mind before selecting custom Exhibition stands for your next exhibition Modular Exhibition stands – Smart and Cost Efficient What are Modular Exhibition stands in London These stands are pre engineered generic blocks which are reusable structures made from lightweight aluminium frames and fabric graphics. They are best because they are easy for the logistics, assemble and budget different spaces.  Key benefits of Modular stands Technical considerations of modular stands Comparison between Customised and Modular stands Feature Custom Exhibition Stands Modular Exhibition Stands Visual Impact It is High,] because of their unique designs It has only moderate impact based on its execution Cost Costing is always a little Higher & Upfront Lower, especially for frequent use Flexibility They have the complete scope of personalisation  Flexibility is a bit limited with their designs.  Setup Time Longer time for set up Set up time is faster Reusability Limited High Logistics Logistics are hard for these  Logistics are simple and practical Brand Perception Premium, exclusive Practical, eco-conscious What factors should you consider before choosing an exhibition stand? Branding image and Goals Frequency of participation Budget allocation Be smart with your budget allocation whether it is small or big. Since effectively using budget and getting the max ROI is very important. Don’t just focus on construction costs but also consider transport, storage and installation.  Why choose ExhibitExpo for exhibition stand builders in London? Exhibit Expo is a well known brand name amongst the exhibition stand builders in London delivering high quality, effective exhibition stands to make brands outstand their competitors. We also offer end-to-end services whether you require a custom exhibition stand or even a modular stand that allows you the flexibility of pivoting or swinging an external stand Using Exhibit, you can expect consistent delivery, innovative stand development solutions and tactical assistance so that your brand goes a long way. Conclusion When it comes to making a lasting impression at trade shows, both custom and modular exhibition stands have their unique strengths. If your goal is to create a bold, premium, and highly personalised brand presence, a custom exhibition stand offers unmatched impact. On the other hand, if flexibility, reusability, and cost-effectiveness matter more, modular exhibition stands are a practical, scalable choice—especially for brands participating in multiple events. At the end of the day, the right choice depends on your brand goals, budget, and how frequently you exhibit. Need expert guidance? Trust ExhibitExpo, your reliable exhibition stand builders in London, to help you design, build, and deliver the perfect stand—whether custom or modular—that boosts your brand visibility and maximises your return on investment.