You didn’t know but the global exhibition market will reach 850 billion dollars in 2027. Big businesses are using these as an opportunity to boost their sales. What’s stopping you??
A common thing in each exhibition is the stand behind the exhibition. And in an exhibition which is crowded full of competitors, the stand isn’t just for display but your brand’s impression and presence. It is often difficult to choose between Custom and Modular exhibition stands.
In this blog, we break down the key differences, technical aspects and pros and cons of both stand designs.
What are Exhibition Stands
Exhibition stands are your first point of visionary contact to your customers in the exhibitions. You use different designs, styles and types of stand to make your exhibit spot unique and interesting.
Your stand design defines your brand’s purpose with the exhibitions. They showcase your brands, generate leads, and also showcase your new and intended products. You might not know but 81% of exhibition visitors and company representatives have buying authority so exhibition is your best chance for a B2B conversion.
There are two types of Exhibition stands which we will discuss about further in this Blog.
- Custom Exhibition Stands
- Modular Exhibition Stands
Custom Exhibition Stands for personalised Impact
What are custom Exhibition stands
These are the stands which are built with customisations as per the brand, space and everything. They are bespoke and built from scratch. Wood, glass, metal and acrylic are the options they are available in commonly but different materials can also be used. Customisable with campaign goals.
Major advantages of Custom Exhibition stands in London
- Promote your brand and assimilate with your brands tone
- Make you stand unique in the sea of competitors
- Reflects your marketing and campaign goals
- Optimal use of your exhibit sport and space
- Custom stands display your products correctly for the proper objective.
- Hook places creates a stir in the mind of the viewer
- Provides you the flexibility for more customisation options
- Gives premium look and feel for high end brands
Technical considerations
Custom stands have many positives but there are also technical consideration which you should keep in mind before selecting custom Exhibition stands for your next exhibition
- It takes a lot of time in the production line to make these stands so you have to order them in advance.
- Due to bespoke materials, the cost of these stands are higher than generic stands.
- They are harder for logistical needs especially if the shows are international.
Modular Exhibition stands – Smart and Cost Efficient
What are Modular Exhibition stands in London
These stands are pre engineered generic blocks which are reusable structures made from lightweight aluminium frames and fabric graphics. They are best because they are easy for the logistics, assemble and budget different spaces.
Key benefits of Modular stands
- These stands are easy to transport as they are built in different blocks.
- A single stand of these can be used for multiple shows.
- These stands are also easy to assemble and installations too.
- These stands are highly cost effective as they are reusable
- Environmental friendly material options which boosts your company’s sustainability
- These stands are scalable so you can use one stand for multiple shows and spaces
Technical considerations of modular stands
- Designs don’t have the scope of as much personalisation as custom stands.
- These are generics so they lack that unique element unlike premium brands.
- Standardized looks can blend with other stands if you don’t design them carefully.
Comparison between Customised and Modular stands
| Feature | Custom Exhibition Stands | Modular Exhibition Stands |
| Visual Impact | It is High,] because of their unique designs | It has only moderate impact based on its execution |
| Cost | Costing is always a little Higher & Upfront | Lower, especially for frequent use |
| Flexibility | They have the complete scope of personalisation | Flexibility is a bit limited with their designs. |
| Setup Time | Longer time for set up | Set up time is faster |
| Reusability | Limited | High |
| Logistics | Logistics are hard for these | Logistics are simple and practical |
| Brand Perception | Premium, exclusive | Practical, eco-conscious |
What factors should you consider before choosing an exhibition stand?
Branding image and Goals
- Your brand has an image and philosophy so you should choose a stand type based on your brand ideology.
- Startup brands with less budget and want to show their edge than go for a modular stand but luxury premium brands should go for custom brands.
Frequency of participation
- Modular stands offer you better ROI if you participate in multiple shows since they can be reused multiple times.
- If you don’t participate in multiple events but you are participating in one flagship event then invest in a custom stand.
Budget allocation
Be smart with your budget allocation whether it is small or big. Since effectively using budget and getting the max ROI is very important. Don’t just focus on construction costs but also consider transport, storage and installation.
Why choose ExhibitExpo for exhibition stand builders in London?
Exhibit Expo is a well known brand name amongst the exhibition stand builders in London delivering high quality, effective exhibition stands to make brands outstand their competitors. We also offer end-to-end services whether you require a custom exhibition stand or even a modular stand that allows you the flexibility of pivoting or swinging an external stand
- Customized designs that go hand in hand with your brand image
- Full cycle project management-design to installation
- Knowledge in custom as well as modular exhibition stands
- An established history through trade show and exhibition in London and Europe
- The reusable and sustainable stand materials are offered
Using Exhibit, you can expect consistent delivery, innovative stand development solutions and tactical assistance so that your brand goes a long way.
Conclusion
When it comes to making a lasting impression at trade shows, both custom and modular exhibition stands have their unique strengths. If your goal is to create a bold, premium, and highly personalised brand presence, a custom exhibition stand offers unmatched impact. On the other hand, if flexibility, reusability, and cost-effectiveness matter more, modular exhibition stands are a practical, scalable choice—especially for brands participating in multiple events.
At the end of the day, the right choice depends on your brand goals, budget, and how frequently you exhibit. Need expert guidance? Trust ExhibitExpo, your reliable exhibition stand builders in London, to help you design, build, and deliver the perfect stand—whether custom or modular—that boosts your brand visibility and maximises your return on investment.
