exhibition stand solutions

Attending an exhibition is a very powerful way to connect with leads, meet potential customers, introduce your exhibition stand solutions to new audiences, and ultimately gain contacts. But your post-exhibition follow-up process is when you really convert those leads into lasting business relationships. Without a structured approach, this leaves many companies overlooking opportunities, so having one in place is imperative. For this article, we’re going to focus on following up with the leads you have at an exhibition. These strategies will help you, whether you’re an experienced exhibitor or a first-time attendee, to maximize your exhibition results and build stronger relationships. Organize Your Leads Immediately After the Exhibition Organize your leads immediately after the event and you’ll have the first step to a successful follow-up strategy. By the time the show is over, you’ll have met a lot of people; some will be interested, some will be very interested, and some of them won’t be interested at all. To do this properly, they need to be organized. Example: “It was great to meet you at [name of exhibition]! If you are interested we would like to let you know how we can help with [product/service].” Send a Personalized Follow-Up Email Within 48 Hours The quickest way to keep momentum with a lead is to contact them immediately with a personalized email. To keep the lead thinking about it, your email should be sent within 48 hours of the actual showing. Sample Email: ” Hello [lead name] It was great to meet you at [exhibition name]. The specific service/product was [something] that you were very interested in. Find a link below to our detailed brochure that can give you more information about how we can help you reach your goals.” Share Valuable Content to Keep Them Engaged Once you make contact, continue to nurture the lead by providing the value the lead wants, in a way that fits their business needs. Posting content establishes your brand as a thought leader, and lets the lead know you’re thinking about delivering solutions. Leverage Social Media Connections A subtle way to stay top of mind is to engage on social media, starting with LinkedIn. Many people may already be associated with multiple companies, and so keeping your brand top of mind can make a huge difference. Make a Follow-Up Call to High-Potential Leads For high-value leads, a follow-up call can warm up those leads by creating a more personal connection. It’s also a direct way to communicate that can help build rapport and open up the conversation about how you can best meet their needs. Offer a Special Promotion or Limited-Time Deal A special promotion can motivate a lead to take the next step, especially if it adds to their exposure goals. This could be a discount, free consultation, or complimentary add-on to your services. Example: “With the hope that you will use our services to start your upcoming projects, we have decided to offer you a 10% discount since you can find the exhibition name.” Create a Follow-Up Schedule and Stay Consistent Successful follow-up must be consistent. Set up a structured follow-up schedule, emails, calls, social media engagement, to keep repeating contacts over time. Evaluate and Refine Your Follow-Up Strategy Then, after a few weeks, evaluate your follow-up strategy to see what’s working and what’s not. Start Turning Your Leads Into Clients Today! These tips on how to follow up leads after the exhibition and turn them into your valuable customers can help you follow up your connections and turn them into real customers. Following up is not just about making a sale, but about building a relationship. Using a structured approach to every lead gives each one a chance to become a long-term partner. Are you able to achieve more success at exhibitions? If you are looking to showcase your brand at events, contact Exhibitsexpo today and learn how our expert exhibition stand solutions can help showcase your brand at events. We are your team on the road from lead generation to relationship-building and coach you to get maximum results from every exhibition event. Contact us today to begin the process of turning your leads into long-term relationships!