Often choosing the right exhibition stand can be the difference between success and failure at your next event. But with so many options, it’s easy to get confused when you’re looking for your ideal match for your goals, your budget, your brand, etc. So in this guide, I’ll walk you through the main points to keep in mind when choosing the right exhibition stand design to make an impact, engage your audience, and deliver your brand’s message.
Understand Your Event Goals
There should be a serious reason behind all your exhibition stands. Before you do anything, think about what you want to achieve from the event. Common goals may include:
- Brand visibility: If you want to advertise your brand, consider an exhibition stand that makes an impact with stunning visuals, vibrant colours and high-quality graphics. It can also help to increase your brand’s visibility in crowded event spaces through height and lighting.
- Lead generation: If you want to capture leads, think about features such as interactive touchscreens, product display areas or even a designated space to give staff complete freedom to engage with potential customers.
- Product launches: When showcasing new products, design your exhibition stand to grab visitors’ attention. Product-focused events work well when stands have open display areas and/or stands with shelves and/or showcases.
After you define your goals, you will be able to narrow down the types and features of stands that will help you succeed in your strategy.
Set a Realistic Budget
The type of exhibition stand you choose depends largely on the budget you are working with. Prices vary greatly depending on the type of stand, materials, customisation and additional features. Here is a description of the common options:
- Modular stands: Popular for their suitability and affordability, modular exhibition stands can be rearranged, so they are reusable and adaptable to different sizes of event space. They are great if you need to customize on a budget as you attend many events each year.
- Custom stands: For brands that want a unique and high-impact appearance, custom exhibition stands offer full design control. Custom stands are more expensive, but they can literally be made to look like your brand identity and highlight your products or services.
- Portable stands: If you want a smaller footprint, or want to handle the set up in-house, choose banner or pop up stands, they are budget-friendly. They are also easy to transport, which is good. They are ideal for companies with a very flexible set up, as these types of companies tend to fall into one of the two categories I mentioned earlier, but not in all cases, I should add.
Don’t forget to budget some cash for stand graphics, lighting and anything else you need to make your stand stand out and make it functional.
Evaluate the Space and Location of Your Stand
The design of your exhibition stand can be affected by its size and its location in the event venue. With larger spaces design runs are longer, whereas with smaller spaces you can design faster and be more efficient and have clear paths. Consider the following:
- Size Constraints: As you serve on the stand, you need to tailor the stand design so that it would maximize the use of the space you have, but at the same time, you don’t overcrowd the place. If your space is on the smaller side, consider vertical displays, sleek even structure, or modular designs that pack a big punch and maximise available space available.
- Location in the Venue: Visibility focused designs with more open layouts are appealing to booths closer to the entrance or in high traffic areas in order to attract passersby. However, if your stand is situated in a more noisy area, think about interactive features to get guests to your stand.
Design to Reflect Your Brand Identity
Your exhibition stand is an extension of your brand, so it’s equally important that you maintain a look and feel that matches your identity. Consider the following elements:
- Color scheme and materials: Choose a color palette, textures and materials that stay within your brand guidelines. See, consistency across your marketing and event materials helps with brand identity.
- Graphics and visuals: If you use high quality images, videos and signage they can be an amplifier for your brand message. Professional graphics are eye-catching and informative, conveying your brand in one neat drop.
- Lighting: Of course good lighting will focus attention on certain areas, but it can also create an atmosphere. If you want to emphasize products, bright, focused lights will work, or if you want a more welcoming atmosphere, use warmer tones.
Ensure Functionality with a Thoughtful Layout
A good exhibition stand layout will help your visitors learn about your stand in a logical, attractive way, and can greatly assist in a smooth flow experience. Plan your layout as follows:
- Product display areas: Clear display areas create space to showcase your product in the best possible light, making it easier for visitors to see, touch, and try out products.
- Seating and discussion areas: Having comfortable seating areas for long, in-depth discussions with potential customers can lead to longer conversations with them.
- Storage and utilities: Hidden storage space holds booth staff materials, promotional materials, etc. and the main area is very clutter-free.
Plan for Reusability and Flexibility
Investing in a modular exhibition stand is a good option if you are going to be attending more than one event. Furthermore, modular stands can be configured to fit a variety of locations, providing flexibility and future cost savings. Eco-friendly reusable stands can be customized for each event with updated graphics and they are best for brands that don’t want to be tied down to one stand all the time.
Focus on Sustainability
Having an eco-friendly stand becomes an important consideration as sustainability is becoming more and more important, and in fact, incorporating proper eco-friendly practices into your stand design can give your brand a positive image. Here are some sustainable options:
- Eco-friendly materials: Use materials made from bamboo, recycled plastics or fabrics to reduce the impact on the environment.
- Reusable elements: Choose modular components that we can use at different events to help prevent waste.
- Energy-efficient lighting: Lighting with LED lights instead of traditional lighting saves both energy and visual appeal.
An environmentally conscious approach can attract visitors who value it, and can give you the opportunity to present your brand as modern in terms of supporting better sustainability standards.
Add Interactive Elements
Interactive features when added in your exhibition stand can not only make your brand memorable, but also keep visitors engaged. Some popular interactive elements include:
- Touch Screens and Digital Displays: They can display videos, slideshows or product info — giving your visitors a chance to learn things on their own.
- Virtual Reality (VR) Experiences: Virtual reality technology allows people to transport into your brand story or your product through virtual space.
- Live Demonstrations and Product Samples: Show visitors your product demos and samples to further engage the audience and connect with your brand on a more hands on way.
Interactive elements not only attract people to your land but also help leave a lasting impression, which can become a plus after your event.
Conclusion
When it comes to choosing the proper exhibition stand you need to consider your goals, budget, functionality, and brand alignment. Improving your understanding of your event needs and making strategic decisions about your stand makes your stand efficient in attracting attention, enabling engagement, and ultimately elevating your brand.
Ready to Make a Lasting Impression?
As the leading provider of exhibition stands, Exhibitsexpo offers a wide range of customised stands to suit your company’s image and event needs. We would love to contact us for a consultation today and let us help you create a stand that will not only stand out! Exhibitsexpo will transform the appearance of your event!
