In London’s buzzing exhibition scene, your stand is more than just a structure—it’s your brand’s voice, your first impression, and your competitive edge. So, should you go custom or modular?
Every business showcasing at events wants one thing attention. And in a city like London, where industry-leading expos happen almost every week, the pressure to stand out is real.
That brings us to one of the most important questions you’ll face:
Should you choose a custom exhibition stand or go for a modular one?
Let’s explore both options to help you make the right call for your next event.
Understanding the Two Types of Exhibition Stands
Before choosing what works best, you need to know what each stand type brings to the table.
Custom Exhibition Stands
A custom exhibition stand is fully tailor-made to represent your brand. From size and shape to lighting and layout, everything is designed from scratch based on your marketing goals, brand style, and event needs. The purpose is to create a unique, eye-catching, immersive brand experience.
Modular Exhibition Stands
A Modular Exhibition stand uses a series of pre-built, interchangeable components. These can be rearranged and reused across different events and booth sizes. The purpose is to offer a cost-effective, flexible, and reusable solution for businesses attending multiple exhibitions.
Why This Matters in London
London hosts some of the world’s biggest trade shows and business expos. Attendees are bombarded with visuals, presentations, and products all around them. To catch their eye, you need a stand that not only looks good but speaks directly to your audience.
That’s why choosing between a custom or modular exhibition stand is more than just a design decision—it’s a strategic move.
Benefits of Custom Exhibition Stands
1. Brand-First Design
With custom exhibition stands, everything is made to fit your brand—perfectly. You get complete control over your visual identity, messaging, and layout. It’s the best way to stand out and make a lasting impression.
2. Impact and Originality
Custom stands are visually striking and impossible to ignore. At a busy London event, that can be the difference between visitors walking past or walking in.
3. Great for Product Launches
If you’re unveiling something new, a custom-built environment can create an immersive experience that reinforces your innovation and boosts engagement.
4. A Smart Long-Term Investment
While the upfront cost is higher, custom stands are reusable. With small tweaks, they can serve you across multiple events, providing long-term value.
Benefits of Modular Exhibition Stands
1. Budget-Friendly
Modular stands are ideal for brands with smaller marketing budgets. You still get a professional-looking display, but without the cost of a bespoke design.
2. Quick Setup & Easy Transport
Time is money, especially in exhibitions. Modular systems are easy to install, dismantle, and move perfect for companies attending back-to-back events.
3. Flexible & Reusable
You can reconfigure your modular stand for different spaces, swap out graphics, or add sections as needed. It’s great for brands that need adaptability.
Which One Should You Choose?
Let’s talk about user intent—what you, as an exhibitor, actually want:
- A booth that drives foot traffic and conversations
- A setup that aligns with your budget
- A solution that’s easy to manage across events
- A design that mirrors your brand values
Choose Custom Exhibition Stands if:
- You’re launching a product or entering a high-stakes event
- You want your stand to be a bold statement of your brand
- You have a higher marketing budget and want long-term impact
Choose Modular Stands if:
- You’re attending multiple shows throughout the year
- You need fast, practical setup and takedown
- You want maximum flexibility with minimum cost
What We Offer at ExhibitsExpo
At ExhibitsExpo, we specialise in both custom and modular exhibition stands, giving our clients maximum flexibility.
Whether you’re showcasing a luxury brand or launching a new product line, we’re the go-to exhibition stand contractors in London.
Our services include:
- Custom 3D stand design
- Modular systems for reusability and scalability
- Complete project management and logistics
- Fast, efficient on-site setup and dismantling
Still Unsure? Let’s Find the Right Fit for You
Choosing between a custom exhibition stand and a modular stand doesn’t have to be difficult. At ExhibitsExpo, we’ll guide you based on your brand needs, budget, and event goals.
Whether it’s your first trade show or your fiftieth, we’re here to make sure you stand out and stay ahead.
Let’s Build Something Great Together
Ready to make an impact at your next London exhibition?
Get in touch with ExhibitsExpo for a free consultation. We’ll help you design the perfect stand, custom-built brilliance or modular efficiency—tailored to your success.
