Introduction
Every good exhibition needs its exhibition stands. They are the first contacts with potential clients and partners and they provide an opportunity to highlight the brand, products, and services visually. In UAE this is not only an event but a business. The UAE is a great place for exhibitions and events so it makes sense for companies to try out custom-made exhibition stands. Which are winning for the business.
Understanding the UAE Exhibition Landscape
The exhibitions in UAE are among the most colorful and competitive in the world. The major cities such as Dubai and Abu Dhabi organize many international expo across all industries. It is known for its high-class, creative, and tourism-centered exposition but Abu Dhabi has also developed into a center for a number of industries including energy, tech, and real estate. With these fast growing industries, companies must ensure that they go all out in their marketing through the use of custom made exhibition stands.
Types of Exhibition Stands
Now, turning to an exhibition stand, it’s important to get the right kind of stand with regards to your objectives and budgetary constraints. In the UAE, there are three major types of exhibition stands.
1. Modular stands: These are the most suitable for those businesses that require flexibility and cost control. Modular stands are easily modified and ready made for stands of various events.
2. Custom built stands: Companies that want a strong presence and innovative design should embrace the custom built stands. This is a perfect but innovative strategy for achieving specific branding and exhibition purposes.
3. Portable stands: These types are ideal for small exhibitions and companies that regularly take part in the trading shows. Easy to carry and set up, portable stands are made of lightweight material.
Design Considerations
The design concept of your exhibition stand is paramount as it determines the memory you will leave behind. The following are some key design considerations which should not be neglected:
- Branding elements: Your exhibition stand should have the brand’s identity embossed all over it in terms of logo, color and strategies.
- Layout and flow: Make provisions for a proper order within the stand which gives an incentive to the visitors to walk around the stand and interact with the offerings.
- Lighting and visuals: Good lighting helps you to make that particular stand feel inhabited while drawing attention to selected products and/or services.
Materials and Build Quality
The materials and construction of your self-built exhibition stand determine its life and how well it represents your brand. Typical materials include wood, metal, fabric, and glass. High-quality materials will make your stand look professional and able to cope with the stress of active use. On the other hand, look for easy cleaning and maintenance features of the display so that a neat appearance is maintained throughout the lifetime of the show.
Regulations and Permits
If you plan on exhibiting in the UAE, it’s good to know the local regulations and the permits you may require. Starting from Exhibition Company in UAE to Exhibition Company in Dubai, provide you with clear information on the country’s standards regarding exhibition stands regarding size, material, safety regulations, etc. Further, they can assist in securing the required permits to allow a hassle free exhibition.
Budgeting for Success
A range of different costs exist in constructing an exhibition stand and can include the size, materials used and design intricacies. As a rule of thumb a company should target to spend anywhere between AED 10000 to AED 100000 for a decent stand. To control the expenditure, consider the following strategies:
- Investment should have a realistic budget that is based on the set objectives and the audience applicable.
- Partnerwithreliable Exhibition Stand Contractors Abu Dhabi or Stand Contractors Dubai to ensure worth for money.
- Include other essential areas such as, shipping, install and marketing promotional items.
Finding an Exhibition Company for Partnering
Selecting the right partner is crucial to ensuring your exhibition stand is a success. When looking for an Exhibition Company in UAE, consider the following factors:
- Experience: Get agencies that focus on creating custom made exhibition stands.
- Local expertise: A local exhibition company understands the market and regulations better, ensuring your stand is compliant with local laws.
- Portfolio of Clients: Get information on their past projects to assess the level of work quality and design outputs.
Marketing and Promotion
The work doesn’t end once your stand is setup. It is highly crucial to market and promote the exhibition so that visitors can make their way to your stand. Having a strong presence online through marketing, emails, and social media pages prior to the event will help spark interest in people to visit your booth. At the exhibition, assisting attendees in interacting with the booth and providing giveaways, along with displays and live demos will help them remember you.
Measuring Success
The success of your exhibition participation must be evaluated after the exposure. To help you measure these results, some of the critical KPIs to track are:
- The total number of leads obtained
- Brand exposure and awareness
- The extent of visitor engagement
Visitors and their feedback can also be other sources of information that provide an overview of ways in which upcoming exhibitions can be held in a better way.
Conclusion
To recap, a properly designed exhibition stand can be the difference between making and breaking a company when targeting the marketing opportunities that come through the exhibition industry in the UAE. Whichever direction you turn, Making the Most of Dubai Exhibition Trade Shows, Exhibition stand manufacturers Abu Dhabi, or Stand Builders in Dubai, comes down to the correct design, materials and marketing strategies chosen so that the stand is effectively built and attracts visitors. Not only does this allow you to dominate the exhibition markets of the UAE, but with the key investment in proper design and the right people, you are able to customize your exhibition stand for success every time.
